If customers don't book any appointments for a while, there is a risk you can lose them. They may choose your competition or forget about your salon altogether. Versum will help you increase retention and win back the customers you've lost.

How does it work?

The Stop losing customers campaign allows you to send automatic messages to customers who stopped visiting you. Create the message just once and Versum will automatically send SMS texts or emails. You can adjust the dispatch time and message content according to your needs.

Avoid clichés. It's a make-or-break situation, after all! Offer an attractive discount, advertise improvements you've introduced to raise service standards and emphasise how your customer can benefit from using your services.

What are the benefits?

Even satisfied customers may not schedule another visit if you don't remind them about yourself. Sent in the right time, an SMS text or email message will help you increase retention and reduce the risk of losing your customers. Entice them with a special offer - it can work wonders. Retaining customers is even 6 times cheaper than acquiring new ones, so do what you can to keep them!  

In order to enable the Stop losing customers campaign:

  1. Click settings in the left sidebar
  2. Click the marketing automation button:
  3. Click Stop losing customers in the menu on the left:
  4. Read the default messages and change their content if you wish, by clicking edit in the right upper corner
  5. Having made sure the content is appropriate, change the campaign status to active, by clicking enable: 

> How to check the effectiveness of the Stop losing customers campaign